CBS Interactive’s CNET launched a Spanish-language tech news site – CNET en Español – aimed at Hispanic consumers in the U.S. in partnership with Sofia Vergara’s Latin World Entertainment.
Latin World Entertainment, the Hispanic talent management and entertainment-marketing firm Vergara founded with Luis Balaguer, will work with CNET on sales, distribution and marketing efforts, along with talent acquisition. Wireless carrier T-Mobile USA has signed on as a year-long charter sponsor for the website.
“CNET is a pioneer in web publishing, and CNET en Español marks the most significant extension of the brand since our founding 18 years ago,” CNET general manager Mark Larkin said in a statement. READ MORE
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