Businesses are turning to social media and other mobile platforms to tap into the Washington, D.C., metropolitan region's $20.1 billion Hispanic buying market.
Executives with many of these business flocked to the 11th annual Maryland Hispanic Business Conference on Tuesday at the Montgomery County Conference Center in North Bethesda, where they learned about this and other topics essential for their growth.
"These events are crucial because the Latino community needs more of a push toward business development," said Axel Martinez, a Web developer for Image Concept Services in Rockville. Martinez said he was at the conference to learn what people are asking about social media and advertising.
Social media are especially vital in reaching Washington’s Hispanic market, 87 percent of which owns a cell phone, with 57.3 percent owning smartphones, said Francisco Vega, president and CEO of VegaPages in Vienna, Va. That’s more than the 44.7 percent of smartphone owners in the general market. READ MORE
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