Traditional Media Influences This Consumer Group's Purchase Decisions
Each year, the United States of America celebrates July 4th as the birth of our nation. The founding fathers risked their lives as they fought to create this new country. This July 4th will be celebrated around towns large and small, in cities and villages. Flags, parades and marching bands will highlight Main Street in town, villages and cities large and small.
Three specific retail categories jump into full gear promoting merchandise in hopes of huge sales and profits the weeks prior to this historic celebration. Electronics, groceries and clothing are popular consumer purchasing items during most holidays. The million dollar question for retailers is “What is the best method of communicating merchandise and sales to the target market?”
Most retail operations have a limited promotional budget. Of the six traditional sources of media, companies may select two or three media forms. READ MORE
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