The race to the White House is now available in Spanish, and it’s no surprise.
With Latinos projected to be nearly a third of the U.S. population by 2050 and already making up a crucial voting bloc in battleground states from Florida to Nevada, the campaigns of Mitt Romney and President Barack Obama have gained a Spanish accent.
Romney’s son Craig, for example, has become his father’s personal translator, explaining in skillful Spanish in targeted TV ads that his dad is a man “con grandes convicciones,” or “with strong beliefs.” He will fight “para encaminar nuestro pais y crear empleos,” or “to guide our country and create jobs,” Craig Romney says.
The Obama campaign has recycled its 2008 campaign slogan, “Si, se puede,” or “Yes, we can,” for this year’s run. The catchphrase has special meaning as the motto of the late Cesar Chavez and the United Farmworker’s Union and has become a ubiquitous staple of the president’s attempts to identify with and retain the Latino support he received the last time he ran. READ MORE
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