Sales jump for Cuba's state run Havana Club rum

8602363682?profile=originalSales of Cuba's flagship rum, Havana Club, rose 15 per cent last year as the brand rebounded from a sluggish 2009 - the only year the company has ever posted negative growth.

Cuba Ron legal adviser Arian Remedios said Havana Club International, formed in 1993 as a partnership between Cuba's state-run rum monopoly and French wine and spirits maker Pernod Ricard, sold 3.8 million cases last year, Cuban news agency Prensa Latina reported yesterday.

That is up from 3.3 million cases in 2009 and better than the previous high of 3.4 million in 2008. The company is projecting four million cases this year.

Remedios did not give a dollar figure for sales. Each case contains about nine litres of liquor. READ MORE
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