It's risky to eat pizza every day of your life, and riskier still to attempt to make a living on selling pizza every day to those who scarf it down. Especially in Chicago. Deep-dish, thin crust or whatever, it's not exactly like selling one kind of pizza is going to guarantee you anything in this market, and especially in this economy. So, it's pretty bold of the Dallas-based pizza company Pizza Patrón to make its entrance into our city in September.
It's hard to make a dent here in a town so saturated with tomato sauce, dough and cheese, but as the accent over the "o" in the name indicates, it's not your typical pizza parlor. Pizza Patrón distinguishes itself by focusing on the Hispanic market, which is why 2313 Cicero Ave. in west suburban Cicero is its first location here. And just because you might not have heard of Pizza Patrón doesn't mean it's new to the biz: The chain has roughly 100 restaurants in seven states, and is continuing to grow.
To find out more about Patrón, I gave Brand Director Andrew Gamm a jingle. READ MORE
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