Carlos Sugich saw a golden opportunity to represent the Hispanic community at the Waste Management Phoenix Open.
Sugich, the first ever Hispanic chairman of the tournament, wanted to expand the reach toward the demographic and opted to create a Spanish-language website for the Phoenix Open.
“What happened was that we thought there was a need so that we could reach a broader audience to have a website available in Spanish,” Sugich said. “We are probably one of the few tournaments out there to have this website in Spanish, so I think it is something new and the idea is to communicate with as much people as possible and reach out to the Spanish community.”
Known as “The Greatest Show on Grass,” the tournament is in a prime location to appeal to the Spanish-speaking community. According to the U.S. Census Bureau, nearly 31 percent of the population in Arizona is Hispanic. In addition, the tournament attracts many fans from south of the border. READ MORE AT AZ BIG MEDIA
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