It’s no exaggeration to say we are in the midst of major demographic shifts in the United States. What the average American looks like, where they live and how they behave are all changing at a rapid pace.
With these changes in generations, race and ethnicity, it also means a much different target audience for boating.
In the next two sections, we lay out some of the demographic changes that are occurring. Then, starting with “Engaging new markets,” we share insights and solutions from people across the industry on how we can make the most of this new opportunity.
The Millennial wave
This year the Millennial generation (those born roughly between 1981 and 1997) will surpass the Baby Boomers (born 1946 to 1964) as the largest living generation, according to data from the U.S. Census Bureau. By the end of 2015, there will be an estimated 75.3 million Millennials, compared to 74.9 million Boomers.
The Baby Boom generation peaked at 78.8 million in 1999. With immigration continuing to add to their generation, the number of Millennials is projected to peak at 81.1 million in 2036. READ MORE AT BOATING INDUSTRY
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