New Nielsen research shows that Latinas are the primary decision-makers in much of the spending by Latino households. The study said that, taken together, Latinos comprise 52 million people in the U.S. population and are the most influential economic sub-set since the baby boomers.
Women are the primary decision-makers in Latino households when it comes to spending, according to a recent Nielsen study, and often have significant incomes and buying power.
Nielsen reports that middle-class Latino families, earning between $50,000 and $100,000 a year, make up the powerful consumer demographic. At 52 million people in the U.S. population, Hispanics collectively have a buying power of $1.2 trillion, the study said. READ MORE
Comments