Latinas rely heavily on family contacts and community word-of-mouth for healthcare information and product recommendations; healthcare providers a close second
This age group prefers English-language healthcare information
Vast majority have health insurance through employer or spouse, increasing their purchasing power for healthcare products, services
A new national survey commissioned by Cultur Health shows healthcare marketers should target insured Hispanic women ages 25-35. These young Latinas, representing a rapidly growing Hispanic demographic, are key healthcare gatekeepers - managing their own health needs and frequently those of their families, parents, grandparents and other relatives as well. Companies can receive a full copy of the survey report and a free Hispanic communications consultation by sending a request to info@culturhealth.com.
Cultur Health, the Hispanic healthcare communications service of the vox collective and Cooney/Waters Group, commissioned the survey among employed Latina women age 25 to 35 to uncover key insights to inform healthcare communications platforms targeting Hispanics. READ MORE
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