Telemundo has long been like a remote Caribbean island, cut off from its sprawling media homeland.
NBCUniversal acquired the Spanish-language television network a decade ago for $2 billion but became discouraged by its seemingly limited prospects. But Comcast Corp.'s takeover of NBCUniversal last year may be building Telemundo a bridge to the mainland.
"Telemundo now has the full support of Comcast and NBCUniversal," said Emilio Romano, a former Mexican airline chief executive who was hired a year ago to run Telemundo. "For them, Telemundo is clearly a diamond in the rough."
The Miami-based network, which began in 1954 as a single Puerto Rico TV station, had long been viewed as an "East Coast" outlet infused with Caribbean flavor -- not the right ingredients for the majority of U.S. Latinos, two-thirds of whom are from Mexico or are of Mexican descent. READ MORE
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