Beatriz Acevedo, Founder and President of MiTu Network (www.youtube.com/mitu), the new Latino focused digital video platform exclusively dedicated to lifestyle content, announced its official formation. Currently in its preview phase, the network will officially launch April 30th, prior to their Digital Content NewFronts presentation in New York on May 2, 2012. Acevedo founded MiTu with her partner Doug Greiff from HIP Entertainment Group, along with other investors and Latin entrepreneurs. HIP Entertainment Group is one of the most influential companies specializing in the development and production of bilingual television content in the United States.
MiTu Network was created to cater to the growing Latino demand for creatively packaged how-to, help-oriented content for bilingual and bicultural audiences in the US and abroad. With the exploding number of U.S. Latinos watching video on YouTube, MiTu offers a compelling alternative to traditional Hispanic programming and media opportunities for viewers and advertisers. Programming will feature a mix of English and Spanish language content that will aim to both entertain and be a resource for Latin audiences focusing content around six key channel categories: Health, Beauty, Food, Family, Style and Design.
“As a bilingual and bicultural U.S. Latina, there are few networks that speak to us in a way that we can identify with. Until now, quality, entertaining content that reflects our way of life has been incredibly difficult to find. So we set out to create a global network where Latinos can connect with each other, feel proud, inspired, and properly represented as the cultural and economic force that we are in this country,” says Founder and President of MiTu Network, Beatriz Acevedo.
U.S. Hispanics control over a $1 Trillion in purchasing power and advertisers are scrambling to figure out how to win their favor. “MiTu’s mix of lifestyle programming, offers an ultra-targeted and highly engaged audience environment where advertisers can go beyond the 30-second spot. This is a video platform with a very significant social media component. Our content is organized around audience passion points and our viewers will be able to actively relate to and interact with our programming hosts,” said Colombian born Roy Burstin, MiTu’s CEO. “We are going to be able to give brands a whole new way of engaging Latino audiences, mixing branded entertainment, online advertising, and social media conversations.” READ MORE
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