MiTu Network https://www.youtube.com/mitu which successfully launched on April 30, reported today that the new digital video network on YouTube, exclusively dedicated to Latin lifestyle content for today's Hispanic women, is quickly garnering an impressive critical mass. To date, the network has 83 dedicated Latino lifestyle channels, compiled over 11,000 videos, 780,000 network subscribers, over 260 million total network views, and more than 20 million monthly network views. Furthermore, Beatriz Acevedo, MiTu's President, officially announced today that Machinima CEO, Allen DeBevoise, has joined The MiTu Network as an advisor and investor in the company.
"I was drawn to MiTu for many of the same reasons why I started Machinima - both networks target and appeal to loyal, passionate and under-served (though rapidly growing) audiences, who have a deep emotional connection to the content they seek and the tightly knit digital communities they're a part of. I am incredibly excited by the opportunity and programming potential I see in MiTu and its team," stated Allen DeBevoise, Chairman and CEO of Machinima.
"Hispanics represent the fastest growing consumer segment in the U.S. and this is reflected in both traditional and digital platforms. Our launch numbers reflect an enthusiastic Latina audience with a healthy appetite for digital content focused on lifestyle programming," stated Roy Burstin, MiTu's CEO. READ MORE
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