There is a big reason why marketers have spent the last five years obsessed with Millennials — the numbers. Millennials total 75.4 million and have overtaken Baby Boomers as America’s largest generation. The business community is also starting to pay attention to the next generation, Gen Z. This group of people under the age of 20 is already almost as large as Millennials. Millennials and Gen Z combine to make up more than 50% of the entire U.S. population. The future is now.
The youth movement is even more dramatic in the Hispanic market. READ MORE AT MEDIAPOST
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