The Millennial Latina in America is living a double life. Also almost as many Latina Millennials attend college as non-Hispanic whites (NHW). And many are the first to go to college in their families.
Stephen Palacios, executive director, head of intercultural practice at global marketing firm Added Value, which helped execute the recent People en Español’s Hispanic Opinion Tracker Study, says while about 60% of the Latino Baby Boomer generation was foreign born, nearly the same percentage of Millennial Latinas were born here.
Palacios tells Marketing Daily that Hispanic American women between the ages of 18 and 34 choose similar media channels as non-Hispanic women. “We see a lot of very similar behaviors, for instance, around social media," he says, noting that non-Hispanic women are more engaged with Pinterest while Latinas favor Instagram. READ MORE
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