When AutoNation put Tania Eubanks in charge of a Ford dealership in Houston four years ago, only one salesperson spoke Spanish.
That didn't make sense to Eubanks in a city where Hispanics are the largest and fastest-growing ethnic group, accounting for 44 percent of its 2 million residents in the 2010 census.
"We weren't catering to those customers. We weren't prepared for them," Eubanks said. "If I wanted to make a big impact right away, our main focus was the Hispanic market." READ MORE AT AUTOMOTIVE NEWS
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