According to a new study conducted by the Association of Hispanic Advertising Agencies (AHAA), Latinos that make above $50,000 a year are becoming a larger market segment and will most likely shape important consumption patterns in the overall U.S. marketplace.
The study found that in 2012, close to 15 million Latinos who earn between $50,000 and $100,000 a year represented over a quarter of the Hispanic population in the United States.
The study says, promisingly, that this number is expected to double by 2015.The Latino segment alone now has a spending capacity of about half a billion dollars, or 37 percent, of the $1.3 billion that the entire Latino population spend annually in the United States.
The study, "America's New Upscale Segment: Latinos," was designed by AHAA in collaboration with Nielsen and was presented by experts Reni Díaz and Carlos Santiago. READ MORE
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