Latino audiences had the highest rate of moviegoing last year among ethnic groups in the U.S., followed by Asians, according to a new report by the Motion Picture Association of America.
The trade group, which released the report Wednesday, said Hispanic-Latino filmgoers went to the movies an average of 4.5 times during 2017 while Asians attended an average of 4.3 times. African-Americans went an average of 3.4 times last year and Caucasians attended an average of 3.2 times.
The MPAA’s report showed that Latinos, who represent 18% of the total U.S. population, comprised 24% of “frequent” moviegoers. READ MORE AT VARIETY
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