A new survey says that Hispanic spending on mobile devices over the holidays may have reached up to $5 billion.
Zpryme Research and Consulting surveyed over 500 Latinos on their mood as consumers and intentions to spend money during the holidays and overwhelmingly found a desire to spend.
One out of four Hispanics intended to spend $251 to $1,000 on mobile devices and Latinos surveyed as the most likely to buy tablet devices (19 percent) and smartphones (19 percent).
Ariel Coro, founder of TuTecnologia says that the numbers are no surprise.
“Many Hispanics see the tablet and smartphone as a gateway to the technology world that not so long ago was held captive by expensive entry-level desktops and laptops,” he says. “This is a similar phenomenon to the one seen a couple of years ago with netbooks. Nowadays, tablets are more convenient, portable, affordable and even easier to use.”
Ramon B. Nuez Jr., the founder of technology site Dads on Tech, says that the intersection of Hispanics and mobile devices is the continuation of the education and success of Latinos. READ MORE
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