Whether it’s served hot or iced, black or con leche, one thing is certain: Latinos love their coffee. And a new study out by the National Coffee Association (NCA) is saying just how much.
According to the NCA’s National Coffee Drinking Trends 2013 market study, Hispanics are leading the way in coffee consumption. A whopping 67 percent of Hispanics said they drank coffee the day before. That number is 13 percentage points ahead of the population, with 47 percent of African-Americans and 64 percent of Caucasian Americans reporting drinking coffee up the day before.
The NCA has conducted the market study annually since 1950, but this is only the second year that they included ethnicity. This year, the study was designed to be more reflective of the United States population and involved 2,840 adults with ethnicities proportionate to the U.S. population’s makeup. Hispanics topped coffee consumption last year as well. READ MORE
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