Targeting Hispanics, Google will soon launch a new domain, called .soy (.I am) — another avenue toward reaching the vast, tech-savvy, Spanish-speaking market, a Google executive disclosed during a panel discusssion at the Hispanicize 2014 conference on Wednesday.
As Latinos have become a powerful consumer force and the fastest-growing users of mobile devices, major companies like Google are increasingly looking for ways to attract them.
“Latinos are about to create a revolution in technology,” said Eliana Murillo, head of multicultural marketing for Google. “If they can determine the presidential election, they can definitely determine the future of technology." READ MORE
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