Latina mommy bloggers are gaining clout across South Florida, reflecting an explosion in Hispanic buying power and the vital role of women in household purchasing decisions.
Hundreds of Hispanic moms now write blogs in English, Spanish or both, exploring such topics as family and children, food and recipes, immigration, fashion, coupons and deals. Some have made the blogs their jobs, making money through ads or often from companies whose products they discuss.
West Palm Beach resident Denisse Icaza, 26, writes ahorrosparamama.com, or Savings for Mama, a site that helps save money through coupons and other deals. The Florida Atlantic University graduate started the blog in her spare time in 2009 when she saw few sites with information on deals in Spanish.
Now, Icaza has more than 4,000 subscribers to her blog and more than 3,000 fans on her Facebook page. READ MORE
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