The rise in importance of Latina-owned businesses in California is countered on a regular basis with significant barriers to growth here. That was a recurring theme at the recent Los Angeles Latina Roundtable, co-hosted by CA Fwd, which explored the successes and challenges of the community.
“When you take a deep look, you understand that Latinas have always been there and have always been a part of what’s driving the economy,” Salinas Consulting founder Maria Salinas said. “We have real desire to implement growth and we know that with growth there’s more jobs and a stimulated economy.”
Salinas’ words certainly ring true in the statistics.
To date, Hispanic-owned businesses contribute 650,000 jobs to the California economy, bringing in $100 billion annually. According to the latest Kauffman Firm Survey, Latina-owned businesses are the fastest-growing sector of the female-owned business market. Between 2002 and 2007, their businesses increased by 172 percent. READ MORE
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