By now, we know all about the dangers of “fake news,” but there’s another form of false information, the concept of “fake trends,” that marketers should be aware of since these can have a negative impact on business strategies. We are witnessing one of them right now when it comes to Hispanic marketing.
The “fake trend” goes like this: Since the Hispanic population growth in the U.S. has been shifting from immigration-based to U.S.-born-based, the need to reach out to this segment from a marketing standpoint should also shift, and young Hispanic Millennials and Gen Zers would tend to culturally assimilate to the broader general market target. READ MORE AT FORBES
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