In 20 years of working in the U.S. Hispanic market, I’ve had a front-row seat, watching as marketers have taken notice and, subsequently, put their money where the opportunity is. But since marketers tend to have short attention spans, I’m afraid that some Hispanic consumers are getting lost in the Madison Avenue shuffle.
During the 1990s and 2000s, there was a baby boom among U.S. Hispanics, many of whom had come to this country during the 1980s and 1990s. Combined with the decreasing fertility rates among non-Hispanics, it became obvious that the future of America is increasingly Hispanic.
Not surprisingly, marketers are locked in on these young bicultural children of immigrants. It’s literally where the Hispanic market is exploding. READ MORE AT MEDIAPOST
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