Betty Garcia embraces the term “immigrant entrepreneur” as a badge of pride.
She says her family hasn’t had it as easy as native-born Americans in turning Tortilleria Sonora, whose name hints at both the product and her family’s origins, into a successful business.
“It’s important to recognize backgrounds,” said Garcia, 37, who has helped her Mexican parents run the Des Moines shop for the last four years. “Not to put any other culture down, but Americans have it easier because they are more knowledgeable about the system and have grown up with more tools and resources.”
A daylong summit on Nov. 10 will teach immigrant entrepreneurs like Garcia how to overcome obstacles in business. Garcia’s family will receive the Outstanding Immigrant Business Award at the fifth annual Immigrant Entrepreneurs Summit for their successes. READ MORE
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