The Hispanic community is growing at a fast pace. They are getting embedded into mainstream culture and emerging as a powerhouse of economic influence.
Hispanics are playing an important role in U.S. business success. As of today, they are the second-largest consumer market, and it is estimated that their purchasing power will increase 50 percent by 2015 to $1.5 trillion.
Despite the misconception about this powerful group, Hispanics are the largest immigrant group that exhibits culture sustainability. They even have different product consumption patterns compared to mainstream culture. READ MORE
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