In The Tipping Point, Malcolm Gladwell discusses the role that "connectors” play in social epidemics. According to Gladwell, connectors aren’t just people who know a lot of people; they’re people with a knack for making friends and acquaintances wherever they go.
When trying to get their new businesses off the ground, most entrepreneurs would love their startups to become social epidemics. To be successful, they have to play the part of the connector and form relationships with the right people who can help them spread their message.
Building your tribe of potential clients, partners and mentors can be tough if you’re not a natural networker, but it’s not impossible. Here are three of the most valuable takeaways I’ve learned about building more meaningful relationships: READ MORE
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