Univision’s recent ratings declines – the network is down 49 percent in adults 18-49 over the past five years – underscores the seismic shift in media habits that Hispanics will undergo over the next few decades.
Everyone’s media consumption is changing, of course, with the rise of digital and more specifically mobile media. But Hispanics’ habits are poised for an even bigger transformation.That’s because there are other factors at play, ones that compound the rise of digital being seen across media.
The Hispanic population is getting younger, it’s getting savvier, and it’s getting acculturated. The majority of Hispanics Americans are now born here, rather than immigrating, and that makes a big difference in their attitudes and interests. READ MORE AT MEDIALIFE MAGAZINE
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