Marketers have focused on millennials for nearly a decade, making them among the most-studied group of young adults. But as the tail end of millennials turn 21 and graduate from college, it’s time to turn our attention to next major consumer group – those under 21.
While there is no agreement on their label or exact range of birth years, most demographers indicate they were born between 1995 and 2010. This currently puts the “Gen Z” consumers between 4 and 20 years old, with the marketing sweet spot between 12 and 18. While we will refer to them as Gen Z, other labels include iGen, Net Gen.. READ MORE AT MEDIAPOST
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