SXSW panelists urge the industry to capitalize on the economic potential of Latino representation. Four Latino entertainment leaders gathered at SXSW on Friday to confront a striking economic revelation – the entertainment industry is missing out on approximately $18 billion annually by undeserving Latino audiences.
The 2024 McKinsey study titled “Latinos in Hollywood: Amplifying Voices Expanding Horizons,” revealed that improving Latino representation both on screen and behind the camera could generate billions in new revenue. READ MORE AT AUSTIN VIDA
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