US Hispanics are extremely tech-savvy, especially regarding virtual reality (VR) headsets and television streaming, and significantly, they are also early adopters.
These findings are among the first results of Univision Communications Inc’s partnership with polling and market intelligence company CivicScience to provide research on Hispanic consumers and emerging trends.
The partnership applies CivicScience's data analysis platform to Univision's Hispanic audience to deliver deep, real-time insights to advertisers, brands, political organisations and investors.
Hispanics were found to be extremely tech-savvy, over-indexing as owners or intenders in categories like smart homes, virtual reality headsets, wireless in-home speakers and television streaming. READ MORE AT RAPID TV NEWS
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