The particular relationship between Hispanics and digital media in the United States is not a new revelation. Companies like Universal Pictures already understand the importance of serving this section of the American consumer base through the success of its Latino YouTube channel, which hosts videos that garner millions of views (and counting), and the popularity achieved after its intercultural marketing for the Despicable Me 2 film release. However, an already massive area of marketing is developing further, with both the Googleplex and the U.S. startup sector turning the spotlight on the Hispanic market even brighter in mid-2014.
Now Google is even interested
Anyone subscribed to Google’s “Think with Google” newsletter will be aware of the headline above last month’s edition: “Your Next Big Opportunity: The U.S. Hispanic Market.” READ MORE AT DAY NEWS
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