As the demographic makeup of the United States continues to change, so too does the key target for marketers. Rising to the forefront are Hispanic sports fans.
"With growing consumer clout, Hispanic audiences represent a huge opportunity for the sports industry in the U.S.," said Stephen Master, senior vice president of sports at Nielsen. "Considering that 94 percent of Hispanic males say they're sports fans and 56 percent of Hispanic males consider themselves avid fans, we felt the need to look more closely at Hispanic audiences."
A recent Nielsen study looked deeper into the Hispanic sports fan and found that they're highly engaged, perpetually connected and enjoy buying sports-related merchandise. Key highlights from the study include... READ MORE
Comments