Hispanic Americans have developed a love affair with social media, according to data from the mainstream population as well as among affluent Hispanic investors.
Pew Research reports that 80 percent of all Hispanics in America have social media accounts, and that is a far greater reach than the 72 percent of all Americans. When it comes to shopping, Hispanics lead non-Hispanics in the use of Twitter and YouTube for shopping purposes.
But Spectrem’s Ethnic Segmentation Series study on affluent Hispanic investors - Using Social Media and Mobile Technology in Financial Decisions - shows that they tend to lag behind other ethnicities in the use of social media, although they do tend to have greater usage than the non-ethnic portion of the affluent market. READ MORE ON MILLIONAIRE CORNER
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