Authenticity and a family-friendly atmosphere are key restaurant qualities for Hispanic consumers, according to new research from Chicago-based Technomic, Inc.
Seventy-one per cent of Hispanic consumers said meals at Mexican or other Hispanic restaurants should taste authentic, and 44% said they would pay more for food described as authentic, compared with 21% of the general population. Carne asada, burritos and tacos were deemed top dishes in the survey.
Additionally, 69% of Hispanic consumers said that restaurants are an ideal venue for quality time with family, compared with 52% of the general population. When choosing where to eat, 46% of Hispanic diners seek a family-friendly atmosphere, compared with 33% of all U.S. consumers. READ MORE
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