For many consumers, grocery shopping and meal preparation isn’t very exciting. But the research from Acosta and Univision paints a different picture for Hispanic shoppers, who often approach buying groceries as an enjoyable activity for couples and families rather than a solitary chore. Food shopping and meal preparation provide the chance to explore new ingredients and make new recipes.
This sentiment is a boon for grocers, especially with the increase of the Hispanic population — currently listed at 54 million, or 17% of the population, per Census data. READ MORE AT FOOD DIVE
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