The value of partnering with local Hispanic chambers of commerce is that they can open doors for your business’ marketing campaign to Hispanic consumers.
A big mistake companies make is asking Hispanic consumers for their business before establishing friendly relationships within the Hispanic community.
Latinos can be loyal business associates and customers of companies they respect, trust and consider friends. Establishing this relationship takes time, and -- most important -- showing up. Your executives need face-to-face interactions and conversations in order to learn about Hispanic cultural and buying patterns.
Showing up means being visible at chamber networking events, in the community, and via financial support of nonprofit groups and schools that serve Hispanics.
So, like the TV game show “The Price is Right,” Hispanic chambers offer three doors, each with opportunities to win with your Hispanic marketing efforts:
Door No. 1 -- Meeting Hispanic businesses that are looking to partner with non-Hispanic companies. They can become collaborative associate businesses. Some Hispanic businesses have the potential to become suppliers for your company. Either way, you can glean valuable information from them about Hispanic consumers and cultural buying trends. READ MORE
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