With the U.S. Hispanic population growing by leaps and bounds, advertisers are ramping up Hispanic ad spend to keep pace, to the benefit of both Hispanic and general interest publications, across both Spanish and English-language publications.
Spending on advertising targeting U.S. Hispanics will top $7.1 billion in 2015, up 63% from $4.3 billion in 2010, according to the Association of Hispanic Advertising Agencies, based on data from Nielsen Monitor Plus.
In proportional terms, the Hispanic share of total ad spending increased from 5.5% to 8.4% over this period, across categories including network TV, spot TV, cable TV, radio, magazines, newspapers, Internet, display, outdoor and cinema ads. READ MORE AT MEDIAPOST
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