Harley-Davidson loves millennials, no doubt about it, with much of the company's marketing aimed at motorcycle buyers ages 18-34.
Do the millennials love Harley back? It looks that way, as the world's largest manufacturer of heavyweight bikes says it's the market leader in sales of new on-road motorcycles to young adults.
In 2015, for the eighth straight year, Harley was the No. 1 seller of new highway motorcycles in the United States to adults ages 18-34. It was also the top seller of those bikes to women, African-Americans and Hispanics, as well as Caucasian men ages 35-plus, according to motorcycle registration data. READ MORE AT SOUTH BEND TRIBUNE
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