Small business optimism is running high these days, but the news that the U.S. economy contracted in the first quarter is a good reminder of how important it is for every entrepreneur to get in front of economic trends. That means identifying and focusing on pockets of growth.
One potential source of new customers is the country’s fast-growing Hispanic population. Many big corporations began reaching out years ago to the nation’s 50.5 million Hispanics and are spending a fortune to connect. For many smaller businesses without giant marketing teams, however, this fast-growing segment still represents a vast, untapped opportunity.
The Census Bureau found that people of Hispanic or Latino origin made up 16.9% of the U.S. population in 2012, up from 12% in 2000. They represent both the largest minority group and immigrant group. READ MORE
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