Do you think Tiffany & Co, BMW, Ralph Lauren, Private Banking, AMEX Platinum or The Ritz when you think of Latinos? If not, you may be allowing stereotypes to limit your ability to tap into a segment growing faster than any other within the luxury and upscale categories.
While previous research has already revealed a vibrant luxury market with Hispanics earning $110,000+ (which is growing 8 percent faster than the rest, reporting 221 percent growth in the last decade), the sweet spot has now been revealed by a new study challenging conventional thinking: "America’s New Upscale Segment: Latinos!
The study by AHAA: The Voice of Hispanic Marketing, in partnership with Nielsen and Santiago Solutions, is placing the spotlight on the ‘brown elephant’ in the room represented by Latinos. READ MORE
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