As a member of the Spanish-language media for years, I am familiar with the occasional demand to “speak English.” Well, in fact, the fastest-growing segment of the Latino population is doing precisely that. Media businesses are deploying the all-American strategy of reaching out to an emerging market with strong buying power, and they’re doing it, naturalmente, in English.
In the last two weeks, major media companies have launched or made public efforts to tap into English-speaking and culturally integrated Latinos nationwide. On May 1, the magazine Cosmopolitan for Latinas was introduced across the country with great fanfare. And last Tuesday, media giants Univision and ABC announced joint plans to unveil a 24-hour news channel in English for Latinos in 2013, with a matching website scheduled to go live this summer. READ MORE
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