It is no surprise the sheer size of the Hispanic population and its growth over the years. However, it may be a revelation to know that there is a sub-segment of this group that is becoming quite attractive to marketers.
Think of this as dating. One should always attempt to put the best face forward while cultivating the other person’s interest level. The same applies to marketing when targeting specific ethnic groups, and in this case, a sub-segment of Hispanics. This sub-segment of Hispanics straddles worlds. They tend to speak English by day and Spanish-language by night. In effect, this makes them “bi-cultural.” They embrace both cultures, and will switch depending upon the situation they find themselves in. READ MORE AT EPOCH TIMES
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