In what may be the greatest battle of the coldest yet, Coors Light faces off with entertainment mogul Ice Cube in two new ads, titled “Cold Talk” and “Cold Challenge.” View the humorous standoff between Ice Cube – hip-hop star, actor, screenwriter, director and producer -- and Super Cold Activated Coors Light in “Cold Talk” here (https://www.youtube.com/watch?v=BlE5zKAYlJg).
The Current Champion
Super Cold Activated Coors Light is the World’s Most Refreshing Beer specializing in providing consumers with refreshment as cold as the Rockies. As part of its upcoming Super Cold Summer, Coors Light is debuting the latest in cold-activated technology: New Coors Light Two-Stage Activation bottles and cans, which make it easy to see when your Coors Light goes from cold … to Super Cold.
Studies indicate that more than 70 percent of legal-drinking-age men have put their beer in the freezer to achieve the desired level of cold. The trick is to know when to take the beer out. Now on Coors Light bottles and cans, the iconic mountains still turn blue when the beer is cold, and in addition, a new Cold Indicator bar will turn blue at the same time. Then, when the Coors Light temperature is at the peak of refreshment, a second Super Cold Indicator bar turns blue.
As an extension of the Two-Stage Cold Activation packaging launch, nearly 3,500 beer retailers who meet the right criteria to ensure Coors Light is Super Cold at the point of purchase will be “Super Cold Certified” this spring. The retailers will display a neon sign as evidence that the Coors Light in their store is Super Cold.
The Challenger
Known to be one of the most important figures in rap history, Ice Cube can add actor, screenwriter, film director, and producer to his illustrious list of accomplishments. With his inherently cold name, Ice Cube is a worthy opponent in the battle over who is colder.
As a rapper, he has sold more than 10 million albums to date. As an award-winning actor, he has appeared in more than 20 films, and he has directed or produced movies such as “Are We There Yet?” and “Barbershop.” Additionally, he served as one of the producers of the Showtime television series “Barbershop” and the TBS series “Are We There Yet?,” both of which are based upon films in which he portrayed the lead character. Cube is getting ready to kickoff a European concert tour in June.
Can Super Cold Activated Coors Light maintain the “Super Cold” title and continue its reign as the coldest? Or will the entertainment mogul with the coldest name in the game win the battle and the “Super Cold” title? To find out, view the epic “Cold Talk” standoff here (https://www.youtube.com/watch?v=BlE5zKAYlJg). For more information on the Coors Light Super Cold Summer visit Coors Light on Facebook.
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