If you were to survey the Spanish-language media landscape in the United States a few years ago, you would have noticed that it was mostly dominated by one key player: Univision. Recently, however, the picture has become more complicated. As the population of U.S. Hispanics continues to grow and cord-cutting continues to accelerate, large networks have begun to invest significant sums of money in programming designed to attract them.
Five years ago, Univision’s domination of Spanish-language television was all but guaranteed, but now in the wake of Telemundo managing to secure the rights to air the next three World Cups and narrow the ratings gap between the networks, Univision finds itself in an unfamiliar position as it tries to keep up with Telemundo. READ MORE AT MEDIAPOST
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