Center for Hispanic Leadership Adds Business Consulting Service to Help Financial Industry Build Trusting Relationships with the Unbanked and Uninsured
Following a special report released earlier this month by Nielsen, in which Latino buying power is projected to reach $1.5 trillion by 2015, the Center for Hispanic Leadership (CHL) has announced further expansion of its Business Consulting Services under its new Brand Development Framework to include banking, insurance and finance – industries where there is tremendous opportunity for growth with the Hispanic community.
The Nielsen report, titled The State of the Hispanic Consumer: The Hispanic Market Imperative, notes that many companies and industries are just waking up to the new opportunities represented by this burgeoning market, and to the unique language, culture, and other group dynamics that need to be addressed. For example, the study cites Latino usage of technology and consumption of media, which are quite distinct from the general marketplace.
“The information in this report confirms CHL’s own research in this area, which recently looked at the issue from another angle: the banking and finance industry,” said Glenn Llopis, Founder/CEO, Center for Hispanic Leadership. “Though more than half of Hispanics expect to improve their financial situation over the next year, we as a group tend not to look much further than that. This is a great opportunity for the financial industry to step up and help educate the community about everything from long-term financial investment and retirement planning to everyday banking and insurance needs.” READ MORE
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