Despite all the buzz about Instagram and Snapchat, 49% of U.S. Hispanic auto buyers are on Twitter, and smart automakers are figuring out ways to best use the social platform.
Bilingual Hispanics are the most mobile-centric buyers and fastest to purchase, according to research from Twitter. An overwhelming majority of bilingual Hispanic buyers relied on mobile for most of their automotive purchase research. In fact, Hispanic buyers are 1.25 times more likely to use a mobile device to search for cars compared with the general population. That’s a powerful statistic. READ MORE AT MEDIAPOST
Comments