Despite the fact that Hispanics currently make up over one-sixth of the population of the United States and hold considerable purchasing power - over $1.5 trillion per year - the entire Hispanic market remains underserved by most brands. As important as it is to market to this cohort, it's going to become increasingly more important for brands looking to survive and thrive. Consider the following: More than 40% of US Hispanics are Millennial, and Hispanics account for more than 25% of the population ages and & under. READ MORE AT INC.
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