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With fully 67 percent of Internet users on social networks, social media is an established mainstream activity. But while 67 percent of the online population uses Facebook, the demographic portrait of the smaller services varies greatly, according to a recent survey by the Pew Research Center that shows its first comparisons of usage by whites, blacks and Hispanics. Twitter is especially popular with people 18-29 and blacks, while Instagram is particularly appealing to Hispanics, blacks and women. READ MORE